Privacy Policy

Rent Rewards Ltd (“Rent Rewards”, “we”, “our”, “us”) is a UK company registered at:

3rd Floor, 86-90 Paul Street,
London, England, EC2A 4NE.

We provide a white-label rewards platform enabling landlords, letting agents, and brand partners to offer tenants exclusive discounts while generating additional revenue.

This Privacy Policy explains how we collect, use, and protect business and personal data from our landlord and agent clients and brand partners. A separate Privacy Policy applies to tenants/end-users.

When you work with us, we may collect the following information:

• Business contact information – name, email, phone number, company name, company address
• Payment information – bank account details for commission payments
• Account information – login details for access to the Rent Rewards platform (where applicable)
• Uploaded tenant files – landlords/agents may upload tenant CSV files or integrate via API (handled in accordance with tenant Privacy Policy)
• Website usage data – collected via Google Analytics and Microsoft Clarity for optimisation

We do not collect detailed usage analytics of how landlords/agents interact with the white-label portal.

We collect information in the following ways:

• Directly from you when you sign up, onboard, or communicate with us
• Via secure file upload (CSV) or API integrations for tenant onboarding
• Automatically through cookies/analytics when you visit our website

We process landlord/agent and brand partner data to:

• Provide and manage your access to the Rent Rewards platform
• Process commission payments
• Deliver client account support
• Share anonymised tenant engagement insights in quarterly reviews
• Send relevant marketing updates and newsletters (if you have opted in)
• Improve our website and service delivery

We only use your data for marketing or case studies with your consent.

We share data with trusted third parties where necessary:

• Hosting & infrastructure providers – to securely operate our platform
• Payment processors – to pay commission to landlords/agents
• CRM & email providers – to manage client relationships and communications
• Affiliate networks & brand partners – brands may request confirmation of which landlord platforms we work with, but no personal data is shared

We do not transfer personal data outside the UK/EU.

We retain landlord/agent and brand partner data:

• For the duration of the contractual relationship, plus up to 6 years afterwards for tax, accounting, and legal compliance purposes
• Marketing data is retained until you opt-out or withdraw consent

Under UK GDPR, we rely on the following legal bases:

• Performance of contract – providing the Rent Rewards platform and processing payments
• Legitimate interests – improving our services and sharing anonymised insights
• Consent – sending marketing communications or using data for case studies
• Legal obligations – meeting tax, accounting, and regulatory requirements

We process personal data in accordance with applicable data protection laws, including the UK GDPR, and only where we have a lawful basis to do so.

Under UK data protection law, individuals whose personal data we process have rights which may include:

• The right to request access to their personal data
• The right to request corrections or deletion
• The right to object to or restrict certain processing activities
• The right to request data portability

If you opt in, we may send you updates on Rent Rewards features, industry insights, or events. You may opt out at any time using the unsubscribe link in emails or by contacting us directly.

We may update this Privacy Policy from time to time. If material changes are made, we will notify you by email and update the version published on our website.

The latest version of this Privacy Policy will always be available on this page.

If you have questions about this Privacy Policy or how we process your data, please contact us at: