Move-In Marketing: Why the First 60 Days of a Tenancy Are a Goldmine
When a new tenant collects their keys, the spending doesn’t stop at the deposit and first month’s rent.
The first 60 days of a tenancy are when renters open their wallets the widest—and that window represents a revenue opportunity landlords and letting agents can’t afford to overlook.
Why the First 60 Days Matter
Research consistently shows that tenants spend heavily in the first two months of moving in—covering everything from furniture and bedding to appliances, broadband, décor, and home essentials.
The HomeOwners Alliance (HOA) reports that the average UK renter spends over £3,000 on move-in costs, excluding rent and deposits.
According to YouGov, 80% of tenants buy at least one major item within the first four weeks of moving in.
For landlords and agents, this early spending surge is a goldmine because:
Tenants are already in buying mode
They are actively looking for trusted brands and recommendations
They are more receptive to offers tied to their new home
This combination makes the move-in window one of the most commercially valuable stages of the tenancy.
How Landlords Can Capture Value
Traditionally, landlords have missed out on this spend entirely. But move-in marketing changes that.
Here’s how landlords and agents can leverage the first 60 days:
1. Offer Relevant Deals
Provide tenants with targeted offers such as:
Broadband sign-up discounts
Furniture and bedding bundles
Homeware, appliance, and décor deals
2. Time It Right
Share offers at key touchpoints:
Lease signing
Pre-move checklists
Check-in day
First 2–4 weeks of occupancy
3. Add Real Value
Position yourself as more than just a landlord or agent—
become a trusted partner in your tenant’s move-in journey.
Enter Rent Rewards
This is where Rent Rewards transforms potential into profit.
Our white-label rewards platform allows landlords and agents to plug directly into tenant spending habits without any extra work or cost.
Tenants Save
Exclusive discounts on broadband, furniture, appliances, groceries, homeware & more
Landlords Earn
Every tenant purchase generates affiliate commission, creating a passive income stream
Plus:
Zero setup cost
No additional admin
Fully branded experience, boosting retention and loyalty
By aligning with the natural 60-day spending surge, Rent Rewards turns everyday tenant purchases into landlord profit—while delivering meaningful value to renters.
The Bottom Line
The first 60 days of a tenancy are about far more than settling in—they are a prime opportunity for landlords and letting agents to support tenants and unlock new revenue.
With Rent Rewards, landlords capture this value effortlessly, strengthen tenant relationships, fund property improvements, and boost long-term returns.
