Move-In Marketing: Why the First 60 Days of a Tenancy are a Goldmine
When a new tenant collects their keys, the spending doesn’t stop at the deposit and first month’s rent.
The first 60 days of a tenancy are when renters open their wallets the widest, and that window represents a revenue opportunity landlords and letting agents can’t afford to overlook.
Why the First 60 Days Matter
Research consistently shows that tenants spend heavily in the first two months of moving in, covering everything from furniture and bedding to appliances, broadband, décor, and home essentials.
The average UK renter spends between £800-£1,000 on move-in costs , excluding rent and deposits. Research from YouGov found that 80% of tenants buy at least one major item within the first four weeks of moving in.
For landlords and agents, this early spending surge is a goldmine because:
Tenants are already in “buying mode”
They are actively seeking recommendations on trusted services.
They are more receptive to offers tied to their new home
This combination makes the move-in window one of the most commercially valuable stages of the tenancy.
How Landlords Can Capture Value
Traditionally, landlords have missed out on this spend entirely. But with move-in marketing, they can turn the first 60 days into a win-win:
Offer Relevant Deals: Think broadband sign-ups, furniture bundles, or discounted homewares
Time It Right: Introduce offers at lease signing, check-in, and the first weeks after move-in.
Add Real Value: Position yourself as more than just a landlord, become part of the tenant’s move-in journey.
Enter Rent Rewards
This is exactly where Rent Rewards fits. Our white-label rewards platform let landlords and agents plug into tenant spending habits without extra work or cost.
Tenants Save: Exclusive discounts on broadband, furniture, appliances, and groceries.
Landlords Earn: Every tenant purchase generates commission, creating a new income stream.
Zero Setup Cost: No upfront fees to get started.
Branded Experience: The platform carries your name, boosting loyalty and retention.
By aligning with the natural 60-day spending surge, Rent Rewards turns everyday tenant purchases into landlord profit—while delivering meaningful value to renters.
The first 60 days of a tenancy are about far more than settling in—they are a prime opportunity for landlords and letting agents to support tenants and unlock new revenue.
With Rent Rewards, you can capture this value effortlessly, strengthening tenant relationships while funding property improvements and boosting returns.
Move-in marketing isn’t just smart, it’s essential.
