The Untapped £70.5 Billion Opportunity: Why Landlords Should Think Like Retailers
The UK rental market is booming. In 2024, private renters spent an estimated £70.5 billion annually on goods and services linked to their tenancies—everything from broadband and furniture to homeware and groceries. Yet despite paying record rents, tenants continue to pour billions into everyday purchases outside of their rental payments.
But here’s the problem: landlords don’t see a penny of this additional spend.
That’s like owning a shop… but never cashing in on the footfall walking through your door.
Why Landlords Should Think Like Retailers
Retailers have perfected the art of converting customer loyalty into spend—through loyalty cards, exclusive discounts, and reward programmes. These systems generate billions for supermarkets and online giants.
Landlords, however, have been slower to adapt.
4 in 5 renters say they’d prefer a landlord who offers perks or added value (Flatfair, 2023)
78% of renters aged 18–40 actively seek weekly discounts (Statista, 2024)
With rising living costs, tenants are prioritising value like never before
This shift means landlords who treat tenants like valued customers, not just rent payers, can build stronger loyalty, reduce turnover, and unlock new revenue streams.
The £70.5 Billion Gap: A Win-Win Model
Tenants are spending billions every year on essentials, yet landlords capture none of that value.
A smarter, retailer-inspired approach could change everything. By connecting tenants with exclusive brand offers, landlords can:
Generate passive income from tenant purchases
Increase tenant retention and reduce turnover costs
Stand out in an increasingly competitive rental market
Introducing Rent Rewards: Making Every Tenancy a Little Richer
This is where Rent Rewards steps in.
Our white-label platform offers landlords and agents a seamless way to tap into tenant spending power.
Tenants save: exclusive discounts on groceries, furniture, broadband, and more.
Landlords earn: affiliate commission on every purchase, with no extra effort
Everyone wins: more value for tenants, more revenue for landlords.
Imagine welcoming tenants with a move-in bundle featuring broadband and furniture discounts—then celebrating renewals with perks on homeware or travel.
That’s not just a tenancy, that’s a customer journey. The mission?
Make every tenancy a little richer.
Tenant churn already costs UK landlords thousands per year in lost rent, re-letting fees and void periods. Thinking like a retailer flips the script: build loyalty, drive additional income, and stand out.
